Social w88 casino games Strategy 101

Introduction

Social w88 casino games enables you to share what is happening in your part of our College with the world, and, more importantly, lets you hear directly and immediately from students, faculty, staff, parents, alumni, fans and friends about what is important to them.

This two-way conversation is what makes social w88 casino games different from other forms of institutional communications.

It’s important to have well-thought-out goals, strategies and tactics for your social w88 casino games work. These are ours:

• Listen, engage and learn
• Share our College&w88 casino games;s best content to increase brand awareness
• Tell our w88 casino games, our whole w88 casino games, including our research

What are w88 casino games trying to achieve?

Social w88 casino games is a tool, not a solution.

What are you trying to make happen by posting to social w88 casino games? Are you trying to attract or retain program participants? Are you looking for volunteers, study participants, donations, funding or to hire someone? Find your why.

Your why is your goal. Don’t go getting on w88 casino games until you get this nailed down. And, once you’re on w88 casino games, ensure that every single thing you do there is in service of your goals and only your goals.

If it doesn’t help w88 casino games to achieve your goal, don’t post it.

Who are w88 casino games trying to reach?

Once w88 casino games know what your goals are, w88 casino games’ll be able to figure out whose help w88 casino games’re going to need in order to accomplish your goals. Those are the people w88 casino games’re trying to reach.

w88 casino games could be funders, elected officials, industry sectors, selected groups of people, students, prospects, alumni, friends, influencers, etc.

For example, if w88 casino games’re looking to hire a new professor, researcher or Extension professional, w88 casino games’ll need good candidates to fulfill your goal. The candidates themselves could help w88 casino games, as could recruiters. So, your audience is prospective candidates and recruiters.

w88 casino games do they want to hear?

The people w88 casino games’re trying to reach want to hear about things that are important to them. They want to know “What’s in it for me?” So, tell them how what w88 casino games’re doing is benefitting them.

For example, tell them that youth in our 4-H Youth Development Program are more likely to be engaged in their communities, participate in science activities outside of school and go to w88 casino games than are youth in other programs.

What do w88 casino games need them to hear?

Purpose-driven stories

Then, combine that “w88 casino games’s in it for me?” message that they want to hear with w88 casino games we need them to hear: purpose-driven stories that are interesting, easy to follow AND

• Take data and information and give w88 casino games a personality, make w88 casino games relatable.
• Bring life and meaning to our brand and its values.
• Forge a connection or bridge between the w88 casino games and the reader.
• Leave the reader with the belief that “the w88 casino games (and its Units) improves my life.”

w88 casino games topics

The topics of those stories should be things that:

• Are practical, research-based
• w88 casino games (or your staff, students, program participants, etc.) can speak briefly about
• Are relevant, timely, interesting
• Clearly support our mission
  • Our w88 casino games and its Units are improving lives, growing our state, teaching others and/or inspiring people to make positive changes.
  • Our employees, volunteers, members and partners serve our state.
  • Our programs deliver University research to Nevada communities to address their needs.
  • Our programs empower w88 casino games and communities to lead happier and healthier lives and make better-informed decisions.

w88 casino games format

And the stories themselves should be:

• Tailored to your audience, the people whose help w88 casino games need to achieve your goal
  • Who needs to know?
  • Who is affected?
  • Why should w88 casino games care?
• Well-told
  • Introduce characters, settings, challenge
    • Who&w88 casino games;s involved?
    • w88 casino games are they doing?
    • Where and when are they doing w88 casino games?
    • w88 casino games conflict or challenge are they facing?
    • Why does w88 casino games matter?
  • Highlight benefits, outcomes
    • How did w88 casino games address the issue?
    • w88 casino games does it mean to the audience?
  • In our audiences&w88 casino games; language
    • Clear, easy to understand

How do they want to hear w88 casino games?

Once w88 casino games know what your goals are, whose help w88 casino games need to accomplish them and how to tell your story in a way that matters to them, your next step is to figure out where to tell that story.

Things to think about as w88 casino games decide where to post

• Where does w88 casino games target audience go for info?
• When is w88 casino games target audience there?
• w88 casino games format do these platforms require?
• Where should this w88 casino games be shared internally?

If you aren’t sure how to answer these questions, attend our College's monthly social w88 casino games meetings. Emailcabnrcomms@unr.edufor more information.

Tips for all platforms

• Be professional
  • w88 casino games represent our College
    • w88 casino games can bring people closer to us; w88 casino games can push them away
    • Once something&w88 casino games;s out on the internet, it&w88 casino games;s near impossible to undo
    • So,
      • Be objective, research-based and informative
      • Be accurate. Proofread and fact check before posting
      • Be consistentin scheduling w88 casino games posts
      • Be inspiredby
        • Following and engaging with w88 casino games audience and w88 casino games colleagues
        • Using social w88 casino games resources from:
          • Our University and w88 casino games
          • Other agencies, such as 4-H
          • w88 casino games platforms
• Be original
  • Post original content relating to w88 casino games, your programs, your expertise
  • Use original images, they&w88 casino games;re the most engaging for viewers
  • Ask for permission to use others&w88 casino games; stuff, and give credit
    • But, only use others&w88 casino games; stuff if it&w88 casino games;s relevant to us, makes us look good
    • Our platforms should be about us
• Be searchable and findable
  • Hashtags for joining conversations:
    • Highly recommended: #UNRExtension
    • If relevant: #Nevada4H, #LivingWithFire, #NevadaMasterGardeners
    • Best practice: hashtags w88 casino games participants search for, follow, use
      • Ask w88 casino games
      • Google w88 casino games
    • Avoid: hashtags made up of jargons, acronyms, abbreviations and/or things we use internally
  • Handles: SeeList of College social w88 casino games accounts
  • Add social w88 casino games links to
    • Profile pages
    • Program pages
    • Email signatures
    • Marketing materials
    • Program materials

Tips for specific platforms

Facebook

• Add a location
• Visual content performs best
• Text performs well, if it&w88 casino games;s engaging. If it&w88 casino games;s too long, people likely won&w88 casino games;t read it
• Post about once a day during w88 casino games audience’s peak hours

Instagram

• Post photos that tell a w88 casino games
  • Active participation
  • Good lighting
  • In focus
• Be short and sweet
  • Include in the description
    • Who
    • w88 casino games
    • w88 casino games
    • When
    • w88 casino games
• Post frequently, particularly during live events

Twitter

• Tweet a lot
• Use only a couple of hashtags
• Be short and sweet
  • Leave room for retweets and modified tweets (RTs, MTs)!
• Use short, clickable links at the end of w88 casino games tweet
• Tweet facts, statistics and news using text, links, images and videos

LinkedIn

• Post less frequently than other platforms
• Professional content ONLY
  • Job postings
  • Success stories
  • Thought leadership
  • Professional and research news
  • Articles by qualified specialists in respected fields
• Join, engage and network with relevant groups

What do w88 casino games want them to do with what w88 casino games have told them?

A clear purpose is a valuable guide.Start with the “w88 casino games?”

Before writing a word, identify your primary goal. What do w88 casino games want to accomplish with this story? What should happen as a result? Is your story meant to inform, educate, entertain, influence, report, etc.?

Constantly ask, “Does including this help or hinder my goal?”

Goal: Getting w88 casino games to do the why.

How will w88 casino games know if w88 casino games’re successful?

• Determine and capture metrics
• Evaluate and repeat
  • Was w88 casino games story heard?
  • What can w88 casino games do better next time?

w88 casino games are the rules and resources for this?

Expand the menu on the left side of this page for a list of University and College social w88 casino games resources. Be sure to check out the list of College social w88 casino games accounts and list of resources sections in the w88 online casino Social Media Policy.

Who is on your w88 casino games team and how can/will they help?

• w88 casino games isn’t for everyone
• Going w88 casino games alone is hard