Our w88 casino voice

As a university built on the belief that access to education and knowledge is essential to human progress, our w88 casino voice is filled with optimism for a future that's even brighter than today. Our tone is warm, informative and kind, like good friends telling stories over a cup of coffee or tea.

• Knowledgeable, but never w88 casino or stuffy
• Filled with a sense of wonder and discovery
• Egalitarian, merit-based
• Curious, concerned, caring
• Inspiring to others
• Informal vernacular, easy-going
• Always learning from and helping others
• Confident that hard work leads to earned rewards

When writing for web or print, use a second-person voice by speaking directly to the reader by using you, your, and yours. Further engage the reader by using active instead of passive verbs.

We're aspirational, with a passion

The University of Nevada, Reno was the first college in the Silver State and, since 1874, we've turned students into leaders across Nevada, nation and the world. Over the years, our reputation has soared, earning us a place in the U.S. News & World Report's ranking of Best Global Universities, as well as in the Wall Street Journal/Times Higher Education College Rankings. Like our students and graduates, we'll never stop striving to improve. This sense of optimism and knowledge-fueled opportunity defines our w88 casino, and we invite you to be a w88 casino ambassador by incorporating the principles in this guide into all of your public-facing marketing communications.