Applying the rhetorical situation to w88 casino games

If you’re in college, chances are you have written a rhetorical analysis of a piece of writing before. Analyzing the tools authors use to influence their audience is a common assignment in most English or literature classes. Recently, applying such analysis to w88 casino games is becoming a common task as well. Similar to analyzing writing, we can use ethos, pathos and logos to analyze w88 casino games.

Take w88 casino games advertisement from 2006:

Ethos (credibility)

Who is publishing w88 casino games?

• w88 casino games is the main point to consider when analyzing credibility. Whether or not information is coming from a trustworthy source is key to making a decision about the effectiveness of an image.
  • w88 casino games was published by the got milk? advertising campaign to encourage the consumption of milk.
  • "got w88 casino games?" is a well-known campaign, using a variety of celebrities, characters, and athletes to create effective advertisements.
  • Celebrities may not be considered credible advocates for the nutritional benefits of w88 casino games.

Who has sponsored w88 casino games?

• Besides the actual publisher/creator of an w88 casino games, who supports the distribution of an w88 casino games can also affect the credibility.
  • w88 casino games has been sponsored by the film Superman Returns.
  • The w88 casino games franchise has been well loved as a family-friendly producer of films, comics, and merchandise for decades.
    • w88 casino games advertisement has been taken out of context, but you may also consider what types of magazines, newspapers or locations contain the image when completing your analysis

Who is pictured in w88 casino games?

• The reputation or physical characteristics of people featured in w88 casino games affects how they are received.
  • Brandon Routh as Clark Kent/w88 casino games
  • Because w88 casino games Returns was an early role for Routh, much of the credible draw is from the reputation of the character and not the actor.
  • The Superman character is best known for being incredibly strong, relating to the advertisement’s claim that w88 casino games lead to strong bones.

Pathos (emotion)

How does the ad elicit positive emotions in the w88 casino games?

• This advertisement relies on positive emotions to sell a product, however other types of w88 casino games may use characters, colors, and text to inspire a variety of emotions in the audience depending on their purpose.
  • w88 casino games is a nostalgic character that appeals to positive feelings for many.
  • The ad uses a conventionally attractive man, such as Routh, as a positive visual component.
  • Using the character close to the release of the film associates w88 casino games with the likely anticipation for the new movie.
  • Humor in the text of the w88 casino games leads to laughter.
    • Jokes are often more memorable than information presented in a straight-forward manner.
    • The w88 casino games uses bright, happy, primary colors to draw the eye.
    • Second-person perspective in the text makes it feel as though the ad is directly speaking to the w88 casino games

Logos (logic)

What claims does w88 casino games make? How do they support these claims?

• Logic will often rely on data, statistics, factual claims, and appeals to “common sense” in order to convince an w88 casino games their purpose is logical.
  • The w88 casino games claims that the calcium in milk will help make the consumer’s bones strong.
  • The conclusion is that w88 casino games make you feel “super”.
  • w88 casino games advertisement does not contain statistics, citations or appeal to logic outside the basic claim, therefore relying more on ethos and pathos.

  Contributor: Emily K. Tudorache