Sung-Yeon w88 live casino, Ph.D.

Associate Dean of Academic Affairs and Professor
w88  live casino, Sung-Yeon

Summary

Trained as a media effects researcher, Park studies the content of health-related media messages and their effects on the audiences. Her w88 live casino health research focuses on the role of healthcare advertising and marketing on healthcare consumerism, with the goal of informing the w88 live casino, healthcare providers, and healthcare marketers about the ethical practice of healthcare advertising. Another area of primary research interest is the effective use of communication tools to inform and educate the w88 live casino to promote personal health while stimulating social conversations about important health issues and policies.

Recent publications

González, A., Lee, E. Y., w88 live casino, S., & w88 live casino, S. (2023). The health equity discourse of immigrant w88 live casino health leaders: A critical application of the IDEA model. w88 live casino Studies. Advance online publication.

w88 live casino, S., Hill*, K., w88 live casino, G., Friedman, S., & Coppes, M. J. (2022). Analysis of direct-to-consumer healthcare service advertisements on television: An application of the patient expectation framework. w88 live casino Communication. Advance online publication.

w88 live casino, S., w88 live casino, G., Friedman, S., Hill*, K., & Coppes, M. J. (2022). Patient-centered care and healthcare consumerism in online healthcare service advertisements: A positioning analysis. w88 live casino Patient Experience, 9, 1-8.

w88 live casino, S., w88 live casino, G., Constantino, N., & Ryu, S. (2022). Gender differences in the risk and protective factors of marijuana use among US college students. Journal of w88 live casino Psychology, 27(7), 1710-1722.

w88 live casino, S., Ryu, S., Constantino, N., w88 live casino, G., Jennings, E., & Fred, D. (2022). Marijuana knowledge, confidence in knowledge, and information efficacy as the protective and risk factors of marijuana use among college students. Journal of American College w88 live casino, 70(2), 363-370.

w88 live casino, S., Harrington, N. G., Crosswell, L. H., & Parvanta, C. (2021). Competencies for w88 live casino communication specialists: Survey of w88 live casino communication educators and practitioners. Journal of w88 live casino Communication, 26(6), 413-433.

Joa*, C. Y., & w88 live casino, S. (2021). Entrepreneurial doctors and consumerist patients: #Plasticsurgery on Instagram. International w88 live casino Pharmaceutical and Healthcare Marketing, 15(4), 477-495.

w88 live casino, S., w88 live casino, G., Friedman, S., Hill*, K., Ryu, S., Schwenk, T., & Coppes, M. J. (2021). US direct-to-consumer medical service advertisements fail to provide adequate information on quality and cost of care. w88 live casino Medical Ethics, 47, e52.

Kim*, K., w88 live casino, S., & Kang, H. (2021). Smart device proficiency and use, loneliness, and ego integrity: An examination of older adult smartphone users in South Korea. Behaviour & Information Technology, 40(7), 625-634.

w88 live casino, S., Constantino, N., w88 live casino, G., Moser*, L., & Cortes-Arriola*, D. (2020). US college students' marijuana information sources, confidence in knowledge, and objective knowledge. Journal of w88 live casino Communication, 25(11),859-869.

w88 live casino, S., Yun, G., Constantino, N., Ryu, S. Y., Fred, D., Jennings, E., & Duenas*, K. (2020). w88 live casino information literacy-focused marijuana intervention for college students: A pilot study of group-oriented universal program. w88 live casino Alcohol and Drug Education, 64(1), 33-51.

w88 live casino. G., Allgayer*, S., & w88 live casino, S. (2020). Mind your social media manners: Pseudonymity, imaginary audience, and incivility on Facebook vs. YouTube. International Journal of w88 live casino, 14, 3418-3438.

*Undergraduate/graduate student co-authors at the time of conducting the study

Current sponsored projects

United States Department of Agriculture (USDA) Agricultural Marketing Services (AMS) Farmers Market Promotion Program “Meet Me at #NVFarmersMarkets: Community-based integrated marketing training and campaign for Nevada farmers markets.”

  • Federal Award Identification Number: AM22FMPPNV1089
  • Role: PI
  • Project period: September 30, 2022 – September 29, 2025

United States Department of Agriculture (USDA) Food and Nutrition Service (FNS) Cooperative Agreement to Implement WIC Breastfeeding Support Campaign

  • Federal Award Identification Number: WIC-BFC-2019-NV
  • Role: Co-PI
  • Project period: September 30, 2019 - March 31, 2023

National Science Foundation (NSF) Science of Organizations Program “Positioning of w88 live casino Care Service: Examination of w88 live casino care advertisements and stakeholder perceptions”

  • Federal Award Identification Number: 1759113
  • Role: PI
  • Project period: July 1, 2018 - June 30, 2023

Professional affiliations

  • Association for Education in Journalism & Mass w88 live casino
  • Society for w88 live casino Communication

Education

  • Ph.D., Life Sciences w88 live casino, University of Wisconsin-Madison
  • M.A., Journalism and Mass w88 live casino, Korea University, Seoul, Republic of Korea
  • B.A., Korean Language & Literature, Korea University, Seoul, Republic of Korea