Thepurpose of Nevada Field Day & Ag Expo is to showcase our w88 online game's value to the community. Through the event, we bring a variety of our w88 online game's research and work done throughout the state to our Valley Road Field Lab and Greenhouse Complex in Reno. There, we treat visitors to hands-on activities, wine tasting, a farm stand, a plant sale, demonstrations, giveaways, and tours and exhibits featuring University research.

Thegoal of our marketing communications campaign was to increase event awareness and participation, as well as connect stakeholders with the w88 online game's key research initiatives.This was important because this year's w88 online game was the first we've held in several years. Although the w88 online game is an annual tradition, it was canceled in 2020 and 2021 due to the COVID-19 pandemic. It was also canceled in 2022, due to hazardous air quality from wildfire smoke. As a result, the w88 online game dropped off of our community's radar. Everyone fell out of the habit of attending it, and new community members, including employees and students, had never even heard of the w88 online game.

Our objectives and tactics in support of this goal were:

• Achieve community awareness and participation in the w88 online game such that we meet or exceed pre-COVID w88 online game attendance numbers.
  • Promote the event on University, w88 online game and community calendars and websites.
  • Create and distribute an w88 online game media release and advisory.
  • Purchase newspaper ads, digital ads and radio spots.
  • Post flyers in community Extension offices.
  • Send an email blast about the the event to the w88 online game's email lists for alumni, program attendees and newsletter subscribers.
  • Include the event in the w88 online game's email newsletters for the community, as well as in the University's newsletter.
  • Run paid and organic social media campaigns for the w88 online game.
• Achieve campus awareness and participation such that we have at least 40 exhibits, Wolf Pack mascots and University leadership present at the w88 online game.
  • Apply for the mascots to attend the w88 online game.
  • Send save the date emails to leadership and employees.
  • Provide a way for employees to register their participation online.
  • Promote the event on University and w88 online game event calendars and websites.
  • Post the w88 online game media release to the University's Nevada Today news website.
  • Post flyers on campus bulletin boards, digital displays and buildings, and distribute them to employee mailboxes University-wide.
  • Send an email blast about the the event to the w88 online game's email lists for students and employees.
  • Include the event in the w88 online game's email newsletters for employees.
• Connect stakeholders with the w88 online game's key research initiatives.
  • Include information about these initiatives in 100% of our w88 online game marketing materials.
  • Create and staff an engaging booth about these initiatives at the w88 online game.

We also planned toevaluate the success of our w88 online game and its marketingby tracking w88 online game booth and attendee numbers, recording campaign analytics, holding an after-w88 online game debriefing meeting with w88 online game planners and stakeholders, and analyzing campaign analytics.

We used a variety of marketing tactics, so our audience did not have to have access to expensive devices or internet connections to be invited to the w88 online game.

The photos used in our marketing featured diverse people, including people of various races, genders, socioeconomic classes and other points of human diversity.

All of our marketing materials were designed to be accessible to people with disabilities. Our EEO/AA and events accessibility accomodations statements, as well as information on venue and parking accessibility, were included in our marketing for the w88 online game.

Our project team is diverse and includes people with physical and cognitive disabilities, as well as people of various genders, socioeconomic classes and other points of human diversity.

Shauna Lemieux

• Key member of the w88 online game planning committee.
• All parts of the marketing communications campaign project management.
• All parts of the print and digital ad buys and radio spots buys.
• All parts of the mascots application.
• The w88 online game booklet copy.

Ashley Andrews

• Event marketing checklist and timeline.
• Print and digital media ads template copy and design. The design was adapted for the web and email newsletter ads, email blast, and print and digital flyers.
• Email marketing - All parts of the save the date emails, email blast, and email and web newsletter ads. The design and build of the May and June email and web newsletter articles, selecting and using Robert's w88 online game photography and adapting Claudene's media release content.
• Website marketing - Set up the w88 online game's website news feeds taxonomy, which featured the event news page on other pages Collegewide. Some event calendar pages and widgets.
• All parts of paid and organic social media marketing.
• All parts of w88 online game signage.
• Brand checkeverything.
• Staff w88 online game booth.
• Campaign evaluation.
• ACE entry.

Claudene Wharton

• All parts of media relations(media release, media advisory, coordinating media interviews, earned media). The media release inspiredtheguest blog post and University newsletter w88 online game coverage, and was repurposed across many other components of the campaign.
• Design and assemble raffle baskets.
• Copyedit everything.
• Staff w88 online game booth.

Robert Moore

• Website marketing - w88 online game website, call-to-action component, calendar pages and widgets, newsfeed components, using Claudene's media release for content.
• w88 online game print and digital flyer, using Ashley's design.
• All parts of w88 online game photography.
• All parts of w88 online game AV.

Molly Malloy

• Staff w88 online game booth.

Matt Enger

• Print marketing - w88 online game booklet design using provided copy.Update w88 online game date, time and address on print and digital media ads template.

Tyler Richards

• Website marketing - w88 online game calendar page and community calendar submissions, using media release content.

Brook Maloy

• • Website marketing - Nevada Today news story page, using media release content.

Our budget for this campaign was ,000. Our expenses were as follows:

• Print ads: 9
• Digital ads: 0
• Radio ads:,020
• Paid social: 0.94
• Flyers printing: 3.70
• Booklet printing: 4.63
• Signs printing: 7.25

We increased w88 online game awareness and participation

We achieved our goals to increase community and campus awareness and participation. Our 2023 w88 online game & Ag Expo was a record-setting w88 online game, with 690 attendees. Our last w88 online game, held in 2019, drew 524 attendees.

Attendees included not only the public, but campus stakeholders as well, such as employees staffing exhibits, w88 online game and University leadership, and Wolf Pack mascots.The mascots were a powerful tool to draw event attendees; direct their attention to key exhibits and presentations; and increase the connection in their minds between the event, our w88 online game and the University.

We held a debriefing meeting with w88 online game stakeholders, and feedback was positive. Additionally, offices and programs posted unsolicited positive social media posts after the w88 online game:

• "w88 online game 2023 was awesome! ... The Extension Washoe County Master Gardeners had a great time speaking to the community..."-June 9: "w88 online game" was awesome post on UNRExtensionMasterGardeners Facebook
• "We had a blast at our w88 online game's Nevada Field Day & Ag Expo!" -June 6: "We had a blast" post on UNRExtensionCCSC Facebook.

Detailed information on the performance of each campaign deliverable is included below.

We connected stakeholders with the w88 online game's key research initiatives

We achieved our goal to connect our stakeholders with our research. The w88 online game featured 46 exhibits, many of which were research exhibits.

Two of our w88 online game's research initiatives were key for us to promote at the event, our w88 online game's Rafter 7 line of Merino sheep, produced at our w88 online game's Great Basin Research & Extension Center, and our w88 online game's wine, produced by our Experiment Station's Desert Farming Initiative with grapes grown by our Extension unit.

To bring awareness to these initiatives through the event, our team created two raffle baskets featuring our w88 online game's wine and wool products. We promoted this in our event marketing materials, and we staffed an event booth to encourage attendees to join the raffle. At the booth, event attendees were also able to purchase our wool products, including hats, scarves, blankets, sweaters, hoodies, beanies and more.

As part of entering the raffle or purchasing wool products, participants provided us with their contact information, so that we can continue to keep them informed in the future about our w88 online game's key research initiatives. We received over 100 entries to win one of two raffle baskets featuring Wolf Pack swag, as well as wine and wool products. We sold out of some wool items mid-w88 online game and were able to bring out more to sell from our nearby office.

Community attendees shared on social media how exploring our research at the w88 online game impacted their lives, families and businesses:

• "So much fun! Lots of great information. Good educational activities for the kids and everyone was so helpful and friendly. Definitely a 'do over' for next year! Thank you w88 online game of Agriculture, Biotechnology & National Resources - Well Done!" - Janet Grigg
• "We had a wonderful time at the Nevada w88 online game today learning more about how to grow our little farm. Looking forward to sharing updates with everyone." - Anna Pagaeu

On-site website marketing

• w88 online game website
  • w88 online game website promotion
    • w88 online game call-to-action component
    • w88 online game calendar page
      • w88 online game calendar page analytics
  • w88 online game website analytics
• w88 online game news page
  • w88 online game news page analytics

Off-site website marketing

• Community calendar submissions
• Guest content

Media relations

• Media release
  • Media release analytics
• Media advisory
  • Media advisory analytics
• Earned media
• Earned social media

Traditional marketing

• Radio spots
• Print and digital ads
• Print and digital flyers

Email marketing

• w88 online game email blast
• Event in the w88 online game's newsletter
  • w88 online game email newsletter analytics
• w88 online game in the University's newsletter

Social media marketing

• Campaign impact
  
  • Summary analytics
  • Inbound engagements
• Campaign posts with analytics

During-w88 online game marketing

• w88 online game booklet
• w88 online game signage

• Headline: Nevada w88 online game & Ag Expo 2023
• Subhead: Thank you for another successful year! (Added after the w88 online game)
• Photo: Our Valley Road Greenhouse Complex glowing warmly at dusk against a purple and blue cloud-filled sky.
• Body bullets:
  • WHERE: University of Nevada, Reno, Experiment Station, Valley Road Field Lab and Greenhouse Complex, Reno, Nevada
  • WHEN: Friday, June 2, 2023
  • TIME: 3 p.m. - 7 p.m.
  • COST: Free & Open to the Public
  • PARKING: The main entrance is at the intersection of Sadleir Way and Southworth Drive.
  • NO Pets Allowed!
• Body copy: Information from the w88 online game media release.
• Call-to-action: For more information, contact Denise Haynie (pictured), w88 online game planner, at dhaynie@unr.edu or (775) 784-6237.

Nevada w88 online game & Ag Expo provides hands-on activities and demonstrations

Farm stand, wine tasting, wool products, plant sale and University research highlights of w88 online game

Extension’s Master Gardeners will once again be providing information at Nevada w88 online game & Ag Expo, held June 2 this year, at the University’s Valley Road Field Lab and Greenhouse Complex. Photo by Robert Moore.

At Nevada w88 online game & Ag Expo on June 2, the University will bring a variety of its research and work done throughout the state to its Valley Road Field Lab and Greenhouse Complex in Reno, where visitors will be treated to hands-on activities, wine tasting, a farm stand, a plant sale, demonstrations, giveaways, and tours and exhibits featuring University research. The University’s College of w88 online live casino, Biotechnology & Natural Resources, with its Experiment Station and Extension units, is hosting the w88 online game, 3 – 7 p.m., at the facility located at 920 Valley Road.

The w88 online game will be buzzing with activities at more than 40 booths focusing on the latest advancements in agriculture, horticulture, nutrition, natural resources and the environment. A Main Stage will feature demonstrations on practical things such as container gardening to attract pollinators from Extension Master Gardeners and protecting your home from wildfire embers from Extension’s Living With Fire Program.

“This is a great time of year for people to visit the University’s Valley Road Field Lab,” said Bill Payne, dean of the w88 online game. “There will be a lot to see and do, and it really helps people understand how we blend the missions of the University in terms of teaching, research and engaging with our communities to serve Nevadans in their everyday lives.”

The Field Lab is home to the Experiment Station’s Desert Farming Initiative, which will be selling its organic produce and plant starts at the w88 online game, as well as providing a self-guided tour showing organic farming practices and hoop house production. In addition, the Initiative’s student interns will be showing and telling about their projects, such as climate-smart farming, food sovereignty, food security and perennial crops production The Initiative runs a commercial farm, including orchards, open fields, hoop houses and a greenhouse, and seeks to advance climate-smart farming and food sovereignty through demonstration, education, research and outreach.

The Valley Road Field Lab also hosts a variety of other research projects, and guided tours will be provided featuring:

• the modernized greenhouse facility and research activities, field plant research projects, farming equipment, specialized research machines and high-tech analytical instrumentation; and
• field crop research that is being conducted at the property, such as sorghum, hemp, wheat, soybeans, alfalfa, cactus, native plants and more.

Wolf Pack Meats will also be on hand, selling meats produced at the University’s Main Station Field Lab in southeast Reno. The facility provides USDA-inspected harvesting and processing services to local farmers, teaches students the latest in meat technology, and maintains its own herd to study ways to produce meat in greater quantities with higher quality.

The University launches line of products w88 online casino betting from wool from its, raised in Eureka, Nevada, at the University’s Great Basin Research & Extension Center, will also be on display and for sale. The sheep are world renown for their fine, soft wool. The Center in Eureka is a 622-acre ranch where the University addresses issues such as herd genetics and management, water conservation in cropping, and range management and restoration.

There will also be information on activities at the University’s Whittell Forest & w88 live casino Area, a 2,650-acre forested mountain property in the Sierra Nevada serving as a living lab for research, instruction and community outreach.

There will also be a wine tasting for those 21 and over, courtesy of a partnership among the w88 online game, its Experiment Station and the Nevada Grape Growers & Winemakers. The partnership seeks to support activities to promote the grape-growing and winemaking industries in Nevada. The tasting of the University’s wines will feature two Rieslings, a white blend and a red blend. The grapes for the two Rieslings are from Lenox Vineyards in Silver Springs, Nevada. Award-winning Nevada Sunset Winery harvested the grapes and oversaw winemaking activities. The red blend is made from four varietals from Nevada Sunset Winery, and the precise blend is a result of a wine-blending competition sponsored by the w88 online game last year.

The white blend is from Colombard and Italia grapes grown by Extension in southern Nevada at the Research Center & Demonstration Orchard in North Las Vegas, as part of its research and activities in the southern part of the state. The research center is part of University of Nevada, Las Vegas's Center for Urban Water Conservation, and has been a cooperative effort between Extension and UNLV for over 25 years, where hundreds of varieties of fruit trees, vines and other crops are tested for growing in southern Nevada.

There will also be information on other agricultural research being done in southern Nevada, such as research on growing hemp and promoting that industry, as well as research on various pomegranate cultivars’ potential to flourish in southern Nevada being done at the Logandale Research & Extension Center, about 50 miles northeast of Las Vegas.

There will also be information on poultry and egg production and processing, as well as Extension’s Mobile Harvest Unit, which provides workforce development opportunities in the food animal industries, as well education and services in livestock processing.

There will be information on a wide range of topics, from how to deal with common garden pests and use pesticides safely, to how insect hormones and sense of smell are being used to discover new, safer insecticides and management practices.

Some agriculture-related booths will provide information and activities on topics such as tomatoes for indoor and urban agriculture; potatoes with an extended storage life; cactus pear as an arid lands crop; corn and sorghum breeding for malting, brewing and foods; and research on irrigation, root stock characteristics and other factors to reduce water use and produce quality crops.

Some health-related booths will provide information on topics such as how to make your home environment healthier, fitness and food for seniors, heart health, and dietary needs for people with kidney disease.

Other booths showcase research on natural resources, such as research on successful reforestation with trees that can grow and survive under rapid climate change. There will also be results of economic research recently completed by the University, such as research on the economic value of hunting in Nevada and the economic value of the state parks system.

For the kids, the 4-H Youth Development Program will have a hands-on activity for youth to learn how to make "seed paper," and then the kids will be able to take home their creations and plant them. In addition, the 4-H Pollinator Ambassador Program will have information on how to plan, install and work together to sustain pollinator habitats in Nevada. There will also be information on Extension’s two camp facilities, plus some fun camp games. The Rethink Your Drink Nevada Program will be there with healthy drink recipes for children and information on reducing children’s intake of sugary drinks. The state’s Nevada One Health Program will also be providing educational activities for youth focused on zoonotic diseases, diseases that are spread between animals and humans.

Nevada Field Day has been a w88 online game tradition for decades, and the University has been using the Valley Road Field Lab for agricultural research since around the turn of the century, when Washoe County realized the need for a dedicated space for agricultural research, purchased the land, and deeded it to the University. Today, with 27 acres designated for research and education, the property encompasses state-of-the-art research facilities, including the Greenhouse Complex, the Nevada Genomics Center and biofuels research facilities. Additional assets include eight high-tunnel hoop houses, an 18-acre equestrian facility and a fully equipped maintenance engineering shop.

Faculty and staff will be on hand at the property, which is a short walk from campus, to provide information on the w88 online game’s undergraduate and graduate degree programs, as well as programs offered by Extended Studies – noncredit professional development programs and industry-specific training programs.

Other organizations the w88 online game often collaborates with will also be participating in the Expo, including the Great Basin Fire Science Exchange, with information about wildland fire management challenges and how to address them; the Nevada Farm Bureau’s Nevada Ag Wagon, with information on agriculture in the state, different stations and VR headsets; and the Natural Resources and Conservation Service, with information on programs to assist landowners, ranchers and farmers with their farming operations.

Finally, King of Kings Food Truck will be selling Mexican/American fare, including tacos, burritos, hamburgers and more. Admission is free. For more information, call 775-784-6237. Persons in need of special accommodations or assistance should contact Paul Lessick, civil rights and compliance coordinator, at702-257-5577 at least five days prior to the scheduled w88 online game with their needs or for more information.

Nevada w88 online game & Ag Expo provides hands-on activities and demonstrations

Farm stand, wine tasting, wool products, plant sale and University research highlights of w88 online game

Members of the media are invited to Nevada w88 online game & Ag Expo this Friday, June 2, where the University will bring a variety of its research and work done throughout the state to its Valley Road Field Lab and Greenhouse Complex in Reno. Visitors will be treated to hands-on activities, wine tasting, a farm stand, a plant sale, demonstrations, giveaways, and tours and exhibits featuring University research.

The University’s College of w88 online live casino, Biotechnology & Natural Resources, with its Experiment Station and Extension units, is hosting the w88 online game, with a variety of activities and more than 40 booths focusing on the latest advancements in agriculture, horticulture, nutrition, natural resources and the environment. A Main Stage will feature demonstrations on practical things such as container gardening to attract pollinators from Extension Master Gardeners and protecting your home from wildfire embers from Extension’s Living With Fire Program.

• WHO: University of Nevada, Reno – w88 online game of Agriculture, Biotechnology & Natural Resources and its Experiment Station and Extension units
• WHAT: Nevada w88 online game & Ag Expo
• WHEN: 3 – 7 p.m., June 2
• WHERE: The University’s Valley Road Field Lab and Greenhouse Complex, 1000 Valley Road, Reno

Admission to the w88 online game is free. Members of the media are welcome and are encouraged to contact the University in advance to discuss specific interview topics of interest or to set up interviews. For more information, visit the Nevada w88 online game & Ag Expo website.

1. We get support from UNR’s w88 online game of Agriculture, Biotechnology & Natural Resources… hosting “Nevada Field Day,” featuring hands-on activities, demonstrations and farm tours. June 2, 3 to 7 p.m. at 1000 Valley Road. Details at U-N-R Dot E-D-U Slash C-A-B-N-R.
2. We get support from UNR’s w88 online game of Agriculture, Biotechnology & Natural Resources… hosting “Nevada Field Day,” where you can talk with Master Gardeners and watch demonstrations! June 2, 3 to 7 p.m. at 1000 Valley Road. Details at U-N-R Dot E-D-U Slash C-A-B-N-R.
3. We get support from UNR w88 online game of Agriculture, Biotechnology & Natural Resources… hosting “Nevada Field Day,” featuring food and cooking demonstrations, and the latest research in nutrition! June 2, 3 to 7 p.m. at 1000 Valley Road. Details at U-N-R Dot E-D-U Slash C-A-B-N-R.
4. We get support from UNR w88 online game of Agriculture, Biotechnology & Natural Resources… hosting “Nevada Field Day,” where you can learn about the latest advancements in agriculture, horticulture and more! June 2, 3 to 7 p.m. at 1000 Valley Road. Details at U-N-R Dot E-D-U Slash C-A-B-N-R.
5. We get support from UNR w88 online game of Agriculture, Biotechnology & Natural Resources… hosting “Nevada Field Day,” where you can learn about the latest research in natural resources, the environment and more! June 2, 3 to 7 p.m. at 1000 Valley Road. Details at U-N-R Dot E-D-U Slash C-A-B-N-R.

• Headline: Nevada w88 online game & Ag Expo 2023
• Subhead: Food, giveaways, activities and demonstrations from University experts
• Subhead: Friday, June 2, 3 - 7 p.m., Valley Road Greenhouse Complex, Reno, NV
• Photos from previous Field Days: A graduate student in a greenhouse, presenting about her research to an audience, a professor in a lab coat and safety glasses, conducting a mad scientist experiment for an audience, and Master Gardener Volunteers talking to booth attendees, who are enjoying the booth's flowers and fresh produce.
• Body copy: All ages and admission is free! No pets allowed!
• Call-to-action with QR code: To learn more, go to unr.edu/cabnr or scan me now.

For an accessible version, please visit the "explore the email blast" link.