Judy Strauss, associate professor of marketing at the University of Nevada, Reno, will have students from her Principles of Internet Marketing class participating in an international w88 casino AdWord challenge starting on April 2. Students will work in teams of five to develop an online advertising strategy for a real business or nonprofit organization that has not used AdWords in the last six months. After the campaign is developed, students will then monitor and optimize the campaign for three consecutive weeks.
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"This is an exciting opportunity for w88 casino to work with a real business," Strauss said. "And, by using 0 of free AdWords credit, they learn how to use pay-per-click keyword advertising online."
The winners of the global competition and their professor will receive certificates and a seven-night trip to San Francisco. One of the days will be spent at w88 casino headquarters in Mountain View, Calif., where the students will have the opportunity to meet with the w88 casino AdWords and marketing team. Regional winners and their professor will also receive a trip to a regional w88 casino office as well as laptops and various other prizes provided by w88 casino.
Seven student teams have selected local businesses and are meeting with managers to learn about the business and determine what their clients hope to achieve from their online marketing campaigns. Some w88 casino have selected a business client through the Nevada Small Business Development Center at the College of Business and include Sunridge Golf Course, w88 casino Rubber Stamp Company, Raver Swag, The Profitability Solution, LLC, Atmosphere Dive Apparel, Naan and Kabab Restaurant and Joe Bob's Chicken Palace.
Two of the teams' clients, Raver Swag and Atmosphere Dive Apparel, are owned by w88 casino River Jangda and Jasper Jacobs, respectively.
Teams will soon submit a pre-campaign report to w88 casino to receive their 0 credit for the challenge.
For more information about the AdWords challenge, go to w88 casino's Online Challenge.
