&w88 slot;I don’t hire resumes, I hire people.”
The age-old phrase “it’s about who you know” rings true for Stan Byers, w88 slot director atStan Can w88 slot, who hires creative minds and not just work on paper. According to Byers, to land a job in the creative w88 slot, it’s important to push yourself and get in front of the right people.
“Suit up and show up. Give an honest day’s work every day and w88 slot will succeed. It may not look like what w88 slot have in mind, but w88 slot will succeed.”
Before he got into the creative w88 slot, Byers was always interested in magazines and print advertisements, especially the ads spread across the pages ofSurfermagazine in the 70s. These ads were his favorite because w88 slot could pretend w88 slot was transported to California to surf big waves.
&w88 slot;I would pour over them for countless hours, but I never realized that people made ads and magazines.”
Without realizing it, he was studying for his future. After graduating high school, Byers found himself working in a convenience store, at a skateboard park and even a potato factory until he went to Truckee Meadows Community College (TMCC) and took a graphic w88 slot class that changed his life.
“The first day of class I knew what I wanted to do for the rest of my life. The class focused mostly on general layout and w88 slot specific to print media.”
Although there wasn’t a graphic w88 slot degree back then, Byers took every w88 slot class TMCC offered. He recalls designing posters for the convenience store, flyers for local punk rock bands and zines for the skateboard community. Without a “formal” education, he learned the power of advertising messaging on his own and attributes this self-exploration to his success in the industry.
For those looking to start out in the creative w88 slot, Byers warns that the most difficult beginning step is introspection. He urges newcomers to understand that it takes time to build a reputable name in the creative w88 slot.
“When w88 slot are first starting, the hardest part is checking your ego. Everyone wants to make their mark and it takes a while to understand the true nature of client needs and produce powerful, intelligent and timeless work.”
After young w88 slot minds follow that crucial first step, Byers suggests getting involved with professional clubs in Reno such asthe American Advertising Federation,the American Institute of Graphic Arts,the Public Relations Society of America, andthe American Marketing Association. These clubs give professionals networking experience and can kick-start a career in the w88 slot industry.
According to w88 slot, for those who have been in the industry for some time, a dominant challenge in the profession is getting a good brief with a clear objective to work to with the client.
“I would venture to guess that everyone today can make stuff that looks and sounds pretty good. If you are unclear as to what the problem or objective is, you probably should not be doing any w88 slot work.”
w88 slot stresses the importance of being able to solve problems and adjust to client needs.
“It used to be pretty easy to help a client drum up business, run some TV or radio ad and customers would flock to the door. Run a full-page newspaper ad w88 slotReno Gazette-Journaland the phone would ring off the hook.&w88 slot;
But when advertisements flooded screens and billboards everywhere, Byers realized businesses struggled to design ads that stood out and sold their service or product. He built a w88 slot marketing agency that could solve this problem.
Stan Can w88 slot handles every aspect of client advertising ranging from w88 slot and brand development to digital and social media. His team even serves as specialists on single projects in order to help these businesses reach their audiences.
As a young mind, w88 slot soaked up ads inSurfermagazine, but he never stopped looking at ads he connected with. For Byers, learning from the best is how one can become the best. The biggest piece of advice he gives to those looking to become a w88 slot mind: keep track of what’s cutting-edge in the industry.
“Never stop studying the masters of advertising and w88 slot. You can’t do good work until you know what good work is.”
